Michelle Roark

Michelle Roark – Founder

Michelle Roark is a professional athlete, chemical engineer and entrepreneur. As a professional skier, she competed on the US Freestyle Ski Team for 16 years and was awarded numerous titles including Olympian, World Cup Champion, National Champion and many other podium finishes on the World Cup tour. Six years ago, she applied her Chemical Engineering education to launch Phia Lab LLC, an all-natural fragrance, skin, hair and body products company.

Since the launch Phia Alchemy (formerly known as Phi-nomenal) has grown into an established business appearing on NBC, CNN, MSNBC, FOX NEWS, and in the WSJ to name a few. Phia Alchemy has a lab and workshop on the second floor in the Phi-nomenal building above Voila. Michelle still enjoys doing extensive custom blends for individuals in Voila as well as numerous parties for all ages in the workshop space upstairs.

Michelle’s high energy, charismatic and sparkling personality has inspired others in all she does. During competition in Vancouver, NBC commentators referred to Michelle as “pure happiness”. In her role as chemist and creator, Michelle enjoys interacting with clients and redirects her energy to ensure satisfaction in her products and delivery.

Michelle’s attitude in life is to live, love, be “phi-nomenal” and to surround herself with people who believe in the same.